SEO Audit
Marina Qureshi
Social Media Marketing
Thursday, 9 February 2017
Wednesday, 8 February 2017
Tuesday, 7 February 2017
SEO Audit by Kamalpreet Kaur Ranu
Title: SEO
Written by: Kamalpreet Kaur Ranu
Subtitle: Social Media Marketing
Introduction
Include an
Introduction that explains why SEO is an important consideration for marketers
Google Trends:
Google Trends Insights:
Provide
Insights. Include one to two sentences
in your own words that outlines the topic and the two brands you compared. Discuss the results you obtained from Google
Trends. What observations can you make
about the search interest in this topic over the past 12 months?
From this
insights I found that Mac cosmetics sale as compare to the sale of Sephora
cosmetics. There is a little bit difference in the sales of Mac and Sephora
Cosmetics. Both have a good reputation and both are very big competitors.
Latent Semantic Indexing Keywords:
Generate a
list of LSI keywords from the LSIGraph Keyword Generator. Search your sites and identify any LSI
Keywords that you can find on either of your brands’ sites. Target at least 3 per brand.
MAC Cosmetics: mac eyeliner waterproof, mac eyeliner pencil, mac
eyeliner gel, mac liquid eyeliner pen
Sephora Cosmetics: sephora lipstick
review, sephora lipstick set, sephora brand matte lipstick, sephora rouge
lipstick swatches, sephora belly dancing lipstick
Summary:
Mac
strengths are of MAC are their brushes (187 and 217 are awesome!), concealers,
and their eye shadows. I additionally like the way that we, the clients, can
make our own redid palette as opposed to purchasing a pre-made palette where we
just like maybe a couple of the hues. Then again, for me by and by, I despise
their establishment and their high cost .Sephora strengths is that it is global
surely understood store with top of the line items. A few advantages of going
to Sephora routinely is in effect some portion of their Beauty Insider Loyalty
rewards program.
Mac need to
improve its expand its makeup and provide more choices for the products.
Sephora needs to improve its lipsticks. They need to launch more variety of
lipsticks. They also need to focus on this categories
The keyword
sentences found on the sites were “Go in the buff
with nude Lipsticks and matching Lip Pencils
for every skin tone”. “Skin Care rated for you.”
for every skin tone”. “Skin Care rated for you.”
Conclusion:
Include a
conclusion that outlines which brand has the strongest SEO and performed best
though the audit. Were there any
surprises?
From the
overall I found that Mac need more advertisement of their products. There is
less difference in the sales of Mac and Sephora surprise me.
APA Citation Sample (in alphabetical order):
Google. (February 2017). Google trends. https://www.google.com/trends/explore?date=today%2012-m&q=%2Fm%2F0gymbj,%2Fm%2F05nn45,%2Fm%2F06c7f7
LSIGraph.
(February 2017). LSIGraph keyword generator
[keyword term here]. Retrieved from http://lsigraph.com/
Mac Cosmetics
(2015). Retrieved from http://www.maccosmetics.com/trending-now-stripped-naked
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