SEO Audit
Jasleen Dulku
Social Media Marketing
This is an
SEO Audit on the two brands which are Avon and Kiehl’s.
Google Trends:
Google Trends Insights:
Provide
Insights. Include one to two sentences
in your own words that outlines the topic and the two brands you compared. Discuss the results you obtained from Google
Trends. What observations can you make
about the search interest in this topic over the past 12 months?
From this
trend graph it is quite obvious that Kiehl’s is not that big of a company. Only
a few people use its products such as their lipsticks. The numbers are almost
at 0 for Kiehl’s. Avon on the other hand has quite a lot of lipstick products.
Overall, the demand for lipstick is a lot more than what Avon and Kiehl’s has
to offer.
Latent Semantic Indexing Keywords:
Generate a
list of LSI keywords from the LSIGraph Keyword Generator. Search your sites and identify any LSI
Keywords that you can find on either of your brands’ sites. Target at least 3 per brand.
Avon: Avon
mattifying toner, Avon nutra effects balance review, Avon fragrance list, Avon
products catalogue
Kiehl’s:
Kiehl’s best selling products, Kiehl’s face wash for acne, Kiehl’s midnight
recovery eye cream, Kiehl’s toner reviews
Summary:
Avon
Products, Inc. is focused on offering protected and effective items in more
than 70 markets in which it works together around the globe, and it is pleased
with its 130-year security record. Avon has a similar universal standard of
value and safety worldwide and is completely agreeable with all regulations
built up by government organizations that regulate excellence and individual
product care, ingredients, and safety. Avon clients can utilize the items with
certainty.
Instead of
concentrating on one particular healthy skin issue, this organization offers an
assortment of items for a huge number of issues. For instance, Kiehl's offers
facial and body chemicals, lotions, toners, sun mind things and other numerous
others.
Areas that
need improvement in both of these brands are that they need to increase their
products and the value of them so that more people will buy them. They need to
focus on the parts in which they are not doing good in.
The keyword
sentences found on the sites were “Discover a new world of hydration with the
ultra-facial cream” and “Get your lashes flutter fabulous with our tapered
brush and waterproof formula.”
Conclusion:
Include a
conclusion that outlines which brand has the strongest SEO and performed best
though the audit. Were there any
surprises?
Overall,
Avon has the strongest SEO and performed best through the audit. Kiehl’s is not
that well known of a brand so it did not have that many reviews and it’s trends
very also very low. Avon is more popular than Kiehl’s and that is why it
performed better than it. There were no surprises at all in this audit.
APA Citation
Avon. (2017). Retrieved from http://www.avoncompany.com/corporate-responsibility/about-cr/positions-policies/product-safety/
Google. (January
2017). Google trends. [Lipstick, Avon,
Kiehl’s]. Retrieved from https://www.google.ca/trends/explore?date=today%2012-m&geo=CA&q=%2Fm%2F06c7f7,%2Fm%2F0p9bj,%2Fm%2F026dq_r
LSIGraph. (January
2017). LSIGraph keyword generator [Avon
mattifying toner]. Retrieved from http://lsigraph.com/
The Dermatology Review. (2017). Retrieved from
http://www.thedermreview.com/kiehls/
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